
Direct mail can sometimes be dismissed when a marketing campaign is considered. In the past ‘carpet bombing’ gave the approach a bad name, but this doesn't need to be your experience.
RightDynamic undertakes campaigns for:
We take an iterative approach to direct mail. You cannot expect good results from just one mailing. It needs to be followed up. The ultimate goal is to increase response rates and decrease unit costs, so that each mailing becomes progressively focussed, increasingly successful and evermore cost-effective.
The same is true of email campaigns, for which we have specilaist software that allows us to send HTML emails to bulk addresses. These are uploaded via databases that have been cleaned and de-duped by the software itself.

