Scissors, indicating Right Dynamic's tailored approach to your direct mail and email campaigns
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Right Dynamic Ltd

Direct Mail and Email Campaigns

Direct mail can sometimes be dismissed when a marketing campaign is considered. In the past ‘carpet bombing’ gave the approach a bad name, but this doesn't need to be your experience.

RightDynamic undertakes campaigns for:

  • brand awareness;
  • membership sign-up;
  • product trial;
  • referral;
  • offer redemption campaigns.

We take an iterative approach to direct mail. You cannot expect good results from just one mailing. It needs to be followed up. The ultimate goal is to increase response rates and decrease unit costs, so that each mailing becomes progressively focussed, increasingly successful and evermore cost-effective.

The same is true of email campaigns, for which we have specilaist software that allows us to send HTML emails to bulk addresses. These are uploaded via databases that have been cleaned and de-duped by the software itself.

Case Study: Proper Gates

Proper Gates for whom Right Dynamic provided web design and email marketing services
Right Dynamic was employed by Proper Gates to redesign their web site and provided email marketing services. We used the site design as a template for the email, thus saving on design costs. Proper Gates ended up with a feature in an industry magazine!

Latest News

SRC - Speech Recognition Company
Right Dynamic has secured the contract to produce not one, but two customer magazines for digital document creation specialists, SRC - the Speech Recognition Company.

Case Study: Ludlow Festival

The Ludlow Festival needed an email campaign to sell tickets for some events that were popular, but not sold out. Using the previous year's email lists, Right Dynamic designed and wrote an eye-catching email, analysing open and pass-on rates.