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Whitbread plc for whom Right Dynamic provided an online image library
Whitbread Online Image Library

Whitbread plc

What the client wanted:

Chief Executive of Whitbread Group plc, Alan Parker, wanted to ensure that the press were using the latest images of Whitbread brands and executives in their news stories.

He contacted the group’s financial PR company, Tulchan Communications, who drafted in their trusted design company – and Right Dynamic’s design partner – RE^DESIGN.

Whitbread wanted to enable journalists and other interested parties to search for and download print quality images and logos. They asked Right Dynamic to come up with the best possible solution in time to launch a site for Whitbread PLC’s preliminary results for the financial year on 28th April 2008.


What we did:

  • Working closely with RE^DESIGN, Right Dynamic specified the system
  • We placed the Whitbread image library behind password protection so journalists would have to register before they could search and download.
  • A robust Content Management System gave Whitbread the ability to upload images, keyword and categorise them for search purposes as well as delete or suspend their use.
  • The system also allowed for the vetting and suspension of users of the site as well as administrators.

What the outcomes were:

  • The site now comprises over 160 images ranging from logos for Costa, Premier Inn and Brewers Fayre to corporate portraiture of the Whitbread board as well as PR shots of sites and events.
  • Since launch the system has attracted over 50 registrants from various branches of the media.
  • The web site now appears at the foot of every Whitbread plc press release.

 

Visit the Whitbread Image Library (registration required)