http://www.rightdynamic.com/blog Web and marketing: thoughts, hints and ramblings Wed, 20 May 2009 12:01:29 +0000 http://backend.userland.com/rss092 en We have always been happy to undertake Search Engine Marketing campaigns for our clients, but not before we have pointed out the benefits of the alternative - Search Engine Optimisation. There is some confusion between the two and companies often lump them together. Marketing is actually paying search engines for ... http://www.rightdynamic.com/blog/2009/05/20/search-engine-optimisation-seo-versus-search-engine-marketing/ OK. So, we’re (almost officially) in a recession. Everyone knows it’s bad. But… The online environment is still doing much better than most other types of marketing. Look at the statistics for advertising spends: According to the latest Bellwether survey from the Institute of Practitioners in Advertising (IPA), is ... http://www.rightdynamic.com/blog/2009/01/13/online-is-where-its-at/ As I will be giving a Right Dynamic presentation on web accessibility at a SHAPE seminar next Tuesday (and again in February), I thought I would put down in pixels some of what I am going to divulge. The plan is to put more up about accessibility in the future, ... http://www.rightdynamic.com/blog/2008/10/30/do-it-because-you-care/ It used to annoy me back in 1998, so you may be able to imagine my frustration that the internet (and particularly the web) is still seen as inherently EVIL. Back in those heady days, the web was evil because as many potential terrorists as you could fit in ... http://www.rightdynamic.com/blog/2008/10/21/whos-afriad-of-the-big-bad-web/ In wandering the web, I visit all manner of fora, other blogs and general web sites. More often than not these are business related and - funnily enough - I am interested to see what pearls of wisdom these pages have concerning the internet itself. Increasingly, I am seeing sites that ... http://www.rightdynamic.com/blog/2008/06/12/derr-derr-derrrrrrrrr-the-professionals/