Online is where it’s at
Published by: Richard on January 13, 2009 5:52 pmOK. So, we’re (almost officially) in a recession. Everyone knows it’s bad. But…
The online environment is still doing much better than most other types of marketing. Look at the statistics for advertising spends:
According to the latest Bellwether survey from the Institute of Practitioners in Advertising (IPA), is down 7 per cent. But this is nothing compared to the drop in mainstream media advertising, which plummeted over 30 per cent. Sales promotions and direct marketing were both down by 10 per cent.
Online still accounts for close to 10 per cent of all ad spend.
Our own publishing clients report print advertising has “fallen off a cliff” (the expression used by two publishers, independent of each other)!
So online is still the place to be.
Want further proof?
Well, while the High Street was in terminal freefall over Christmas with Woolworths closing down and Zaavi in all sorts of trouble, visitors to the UK’s top 10 online retailers was up by an average of 37 per cent, according to Nielsen Online.
Between October and December, the average monthly figures for unique users were:
Amazon - 15.6m
Argos - 8.2m
Tesco - 7.3m
Play.com - 5.7m
With M&S, Littlewoods, Currys, John Lewis and Asda bubbling under 4.5m.
So your web sites, online marketing, viral and email campaigns are more important than ever – and more effective.
So get weaving with the web!
